Loading… days until Etsy delists real fur
An invitation to sellers of real fur
Where fur goes when
the platforms won't have it.
A planned, purpose-built marketplace — verified furriers, escrow-style protection (planned), documented provenance. Built so no single platform's fur ban forces you out.
Free to list · built for real fur · no surprise category bans
Barguzin sable · illustrative
Why Ermelle exists
One by one,
the doors closed.
General marketplaces have spent a decade shedding your category. Ermelle is being built to admit exactly what they exclude — and to keep admitting it.
Real fur banned across the marketplace.
Real-fur listings prohibited.
No fur in Shops, no fur in paid ads.
Real fur — mink, fox, rabbit — delisted after a sustained pressure campaign.
A marketplace built for the category — one that isn't one policy change away from dropping it.
Built for the category
A generalist can drop fur.
We are fur.
Verified furriers
At launch, every shop passes KYC/KYB and furrier verification before it can publish — so your work sits alongside verified peers, not knock-offs.
Buyer-protected payments
We're building escrow-style payments: a buyer's funds held by a licensed payment partner and released once the piece arrives as described — planned, subject to our payment partner.
Compliance built in
Species and geography gating, CITES checks, provenance records — designed to be handled by the platform, not by you.
Built to stay
Multiple payment rails, web-first, no dependence on ad networks — engineered to reduce single points of failure.
Your move
Bring your craft.
We'll help you set up.
Register interest
Join the founding waitlist and tell us about your atelier and where you sell today.
Get verified
We check KYC/KYB and provenance with a human in the loop — not a faceless review queue.
Bring your listings
When we open, we help you carry your catalogue over — so you're not re-keying every piece — and your shop goes live once approved.
Where you sell today
6.5% + ad fees
Etsy's 6.5% transaction fee — plus listing, payment-processing and offsite-ad levies that can push a sale toward 20%
and your whole category, delisted on 11 August
Ermelle (planned)
Free to list
No listing fees — a single, clearly-disclosed commission only when a piece sells
escrow-style buyer protection by design, in a marketplace that can't drop your category
A market built around your work.
Join the waitlist →Illustrative of the categories Ermelle is built for — sable, mink, fox, shearling. Real shops fill this space as founding furriers join.
Sable
Illustrative
Mink
Illustrative
Red fox
Illustrative
Shearling
Illustrative
Founding furriers
Register your interest.
Founding furriers get first access and hands-on setup when we open — subject to verification. Join the waitlist and we'll be in touch as places open.
Check your inbox.
Confirm your email to complete your founding-furrier application.